Forever 21 struggles in India

Publication

20 March 2018 à 12h35

Updated on 10 May 2019 à 17h13

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1 minute

Publication: 20 March 2018 à 12h35, Updated on 10 May 2019 à 17h13

Reading time: 1 minute

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Publication

20 March 2018 à 12h35

Updated on 10 May 2019 à 17h13

Reading time

1 minute

Publication: 20 March 2018 à 12h35, Updated on 10 May 2019 à 17h13

Reading time: 1 minute

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The Aditya Birla Fashion & Retail Group (ABFR), holding the exclusive franchising rights of U.S.A. retailer “Forever 21” for two years, is reducing the scale of operations. “Forever 21 stores were much bigger than the business model deserves”, said Gautam Chowdhury, C.E.O. of Ramms consulting Agency in Bangalore. In the last quarter, revenue dropped by 14% to €12 million. ABFR is the partner of many foreign retailers such as Louis Philippe, Van Heusen, Celio, Levis, Lee Cooper and Al

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