In the e-commerce sector, Germany is a special case, with a 60% return rate for fashion retailers. This massive rate is the highest in the world. As a comparison, the rate of return for Asian fashion online orders is an average 20%.
The German return rates reflect an historical basis. “After the 1939-1945 war, many stores were destroyed. Germany was dependent on paper catalogues with mail order retailers, with groups such as Otto which recorded strong sales during this period”, said Dimitri...
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