Givenchy bets on flash sales in China.

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24 October 2017 à 11h45

Updated on 10 May 2019 à 17h33

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1 minute

Publication: 24 October 2017 à 11h45, Updated on 10 May 2019 à 17h33

Reading time: 1 minute

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Publication

24 October 2017 à 11h45

Updated on 10 May 2019 à 17h33

Reading time

1 minute

Publication: 24 October 2017 à 11h45, Updated on 10 May 2019 à 17h33

Reading time: 1 minute

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In February 2017, Givenchy partnered with the WeChat influencer MrBags (1 million followers). During the Valentine’s Day, it offered on WeChat only 80 of its special edition bags at US$2,210 each, which were sold out in just12 minutes. Meanwhile VIP.com, China’s pioneer of online flash sales, grew its users base to 52 million active customers in 2016 (+42% from 2015). Unlike Tmall, VIP.com guarantees the authenticity of the products it sells and works with 13,000 brands, including UGG, Tory...

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