Unlike Action, the Dutch retailer Hema (722 stores in October 2017) operates with a more challenging cash-rich model, focused on its private label and urban locations. Despite an expansion move across Europe and recently in the Middle East (Hema will open a 1st unit in Dubai in partnership with Apparel Group, plus 2 other stores in the Gulf by December 2018), its owner Lion Capital is eager to reduce its investment after two unsuccessful attempts in 2010 and 2014. It considers a floatation...
Hema struggles to convince investors
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