H&M will launch on Tmall China

Publication

18 January 2018 à 19h01

Updated on 10 May 2019 à 17h22

Reading time

1 minute

Publication: 18 January 2018 à 19h01, Updated on 10 May 2019 à 17h22

Reading time: 1 minute

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Publication

18 January 2018 à 19h01

Updated on 10 May 2019 à 17h22

Reading time

1 minute

Publication: 18 January 2018 à 19h01, Updated on 10 May 2019 à 17h22

Reading time: 1 minute

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In Spring 2018, H&M will sell its fashion and home products on Tmall, the Alibaba’s platform. The Monki fashion brand, also owned by H&M, is already sold on Tmall. The Swedish retailer operates 500 physical stores in China plus an online business, whose total sales reached US$1.3 billion last year. In the year to November 2017, H&M’s total sales grew by 3% in local currency. C.E.O. Karl-Johan Persson said that the group will “intensify the optimisation of its portfolio, leading to m

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