How Apple aims to conquer India

Publication

3 February 2016 à 08h03

Updated on 10 May 2019 à 18h14

Reading time

2 minutes

Publication: 3 February 2016 à 08h03, Updated on 10 May 2019 à 18h14

Reading time: 2 minutes

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Publication

3 February 2016 à 08h03

Updated on 10 May 2019 à 18h14

Reading time

2 minutes

Publication: 3 February 2016 à 08h03, Updated on 10 May 2019 à 18h14

Reading time: 2 minutes

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In January, Apple-India filed official applications for fully ownedstores in the sub-continent. Apple did not disclose the investment, but aims to sell products directly to the 1.3 billion Indian consumers (whose 70% live in rural areas) including iPhones and tablets (iPads). Apple’s sales in India will be via flagships stores and also online. Apple aims to benefit from the recent government easing of controls in foreign direct investments. Since late 2015, high-tech electronic retailers...

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