How BIM from Turkey adapted to Morocco

Publication

18 September 2017 à 14h00

Updated on 10 May 2019 à 17h38

Reading time

2 minutes

Publication: 18 September 2017 à 14h00, Updated on 10 May 2019 à 17h38

Reading time: 2 minutes

Publication

18 September 2017 à 14h00

Updated on 10 May 2019 à 17h38

Reading time

2 minutes

Publication: 18 September 2017 à 14h00, Updated on 10 May 2019 à 17h38

Reading time: 2 minutes

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Eight years after launch in Morocco (which housed a population of 35 million inhabitants in 2016), BIM from Turkey has turned into Morocco’s largest retailer by number of stores: it is now operating 359 discount supermarkets (data to June 2017). However, profitability remains a major challenge for BIM in Morocco, with sales reduced by4% to €180 million in 2016. “We did not lose customers to competitors but our sales per store actually decreased”, said a spokesman, adding that “The average...

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