How can Ikea reach the young generation ?

Publication

22 March 2021 à 22h00

Reading time

2 minutes

Publication: 22 March 2021 à 22h00

Reading time: 2 minutes

Publication

22 March 2021 à 22h00

Reading time

2 minutes

Publication: 22 March 2021 à 22h00

Reading time: 2 minutes

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In the retail industry, are podcasts a relevant marketing tool? Can we really rely on this format to sell furniture without consumers seeing anything? The Swedish company Ikea is taking a gamble.

Closing a paper and PDF catalogue after more than 70 years, the home equipment retailer is now only offering an audio version (or podcast) of its catalogue. Organised into 13 chapters with a duration between 10 and 30 minutes, this catalogue is available for download on YouTube and

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