How can Ikea reach the young generation ?

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22 March 2021 à 22h00

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2 minutes

Publication: 22 March 2021 à 22h00

Reading time: 2 minutes

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Publication

22 March 2021 à 22h00

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2 minutes

Publication: 22 March 2021 à 22h00

Reading time: 2 minutes

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In the retail industry, are podcasts a relevant marketing tool? Can we really rely on this format to sell furniture without consumers seeing anything? The Swedish company Ikea is taking a gamble.

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