How JD.com built a Chinese empire

Just like Alibaba was the biggest attraction of the NRF in New York in early 2018, the Chinese online and offline retailer JD.com created the buzz during the World Retail Congress held in April 2018 in Madrid. We attended the conference’s most exciting and innovative event.
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During the World Retail Congress event last month, where the main theme was “Innovate to win”, Liu Qiangdong, Chairman and C.E.O. of JD.com (or Jingdong Group) presented the primary highlights of the company so far. He recalled how JD.com was created in 1998 with US$2,000 by Richard Liu, who is still heading the company today. The company started out as a brick-and-mortar store in Beijing, and six years later in 2004, it launched an online business. In 2014, JD.com conducted the largest Initial

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