In France, 47% of influencers do not comply with the law

Featured image of the article In France, 47% of influencers do not comply with the law

An article by Morgane Monteiro

Publication

4 April 2024 à 18h36

Updated on 9 April 2024 à 15h10

Reading time

1 minute

Publication: 4 April 2024 à 18h36, Updated on 9 April 2024 à 15h10

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

4 April 2024 à 18h36

Updated on 9 April 2024 à 15h10

Reading time

1 minute

Publication: 4 April 2024 à 18h36, Updated on 9 April 2024 à 15h10

Reading time: 1 minute

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In France, the 9 June 2023 law aimed at regulating commercial influence and combating the poor behaviour of influencers on social networks established a legal framework for advertising practices. According to a report published on 3 April by the DGCCRF (Direction générale de la concurrence, de la consommation et de la répression des fraudes), 145 of the 310 influencers inspected over the past two years (including 98 in 2022 and 212 in 2023) on Snapchat, TikTok, Facebook, Instagram, Twitter...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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