In the U.S., investors bet on plus-size fashion

With an additional US$8 million in fresh capital, the “11 Honoré” is the latest firm demonstrating rising interest for the fast-growing plus-size market. In the last three years, plus-size retailers have raised funding, such as Eloquii Design, Universal Standard, Gwynnie Bee and Dia&Co, whilst mainstream retailers such as Target and StitchFix have expanded their ranges in this category.
As the U.S. adult obesity rate reached 40% in 2017 from 30% in 1999, plus-size sales are growing twice as fas