Inflation : The C.E.O. of Système U points to the behavior of national brands

On 30th March, in an interview with BFMTV, Dominique Schelcher, C.E.O. of the French grocery retailer Système U, criticised the role of major brands in consumer price inflation: “A certain number of major brands have become very expensive. […] Since the beginning of the year, the drop in sales volumes has been 5% in France, which is unprecedented […]. These brands don’t really care about consumers anymore. Some of the big FMCG brands told us during annual negotiations: “Consumers are not my pro