Jumia deploys its showrooms in Kenya

Publication

18 January 2018 à 17h53

Updated on 10 May 2019 à 17h23

Reading time

2 minutes

Publication: 18 January 2018 à 17h53, Updated on 10 May 2019 à 17h23

Reading time: 2 minutes

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Publication

18 January 2018 à 17h53

Updated on 10 May 2019 à 17h23

Reading time

2 minutes

Publication: 18 January 2018 à 17h53, Updated on 10 May 2019 à 17h23

Reading time: 2 minutes

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In Nairobi, the online retailer Jumia innovates with two “showrooms”: the first opened in June 2017 on Koinange Street (area of ​​650 sq.m GLA) in the CBD district, followed by another in Mombasa on Kenyatta Avenue. Given the good results registered, Jumia will open 5 to 10 identical units in 2018 in major cities of Kenya. These stores called “Experience Center” are equipped with wi-fi, tablets and counters for sales and “click & collect” services. “The goal is to create a contact point with ou

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