Jumia on a tightrope

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14 November 2019 à 14h42

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1 minute

Publication: 14 November 2019 à 14h42

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Publication

14 November 2019 à 14h42

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1 minute

Publication: 14 November 2019 à 14h42

Reading time: 1 minute

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According to Standard & Poor’s, African e-commerce leader Jumia Technologies recorded a share price fall of 29% in September 2019. This follows, among other pressures, a Bloomberg publication detailing steep challenges faced by the online retailer, combined with investors’ caution regarding African e-commerce. Bloomberg states that about 40% of Jumia orders are returned or cancelled, highlighting major challenges for e-commerce sustainability. 

In Africa, the lack of infrastructure (r

…
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