Klépierre targets more qualified traffic data

Publication

6 June 2017 à 13h19

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 6 June 2017 à 13h19, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

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Publication

6 June 2017 à 13h19

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 6 June 2017 à 13h19, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

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Klépierre

will test in its malls a facial recognition software developed by Microsoft. This software identifies the sex and age of potential customers entering a shop, and suggests their mood. “We are making this software integrate with our Clear Channel interactive televisions screens to offer our visitors an entertaining animation,” said Elise Masurel, Marketing Director at Klépierre. “This software allows us to profile visitors, and expand into security images for the current...

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