As the final stage of an online purchase, the “last-mile” delivery is a crucial step for retailers. We’ve selected the most quirky, innovative and hair-raising recent initiatives, which show how leadership of pure-players sets up new delivery standards.
Until the mid 2000s, the last-mile delivery used to be underestimated by retailers and transportation firms. For consumers, it was often a disappointing and time-wasting experience, with too general time slots (from 09:00 to 14:00), late couriers, damaged products or too expensive prices. Since 2012, this “last-mile” has changed dramatically, as a result of massive volumes of online orders and of new standards set by pure-players. Creative initiatives have rolled out to satisfy a wid
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