Newcomer Lidl took a strategic pause in the U.S.A., slowing growth plans and considering opening smaller stores. In 2017, Lidl opened 47 stores vs. 150 for its well-established rival Aldi. “Current stores are too big to accommodate the range”, said Neil Stern, Partner at McMillan Doolittle in Chicago. “Stores cost too much to build and operational functions are too sophisticated, with up to 11 checkouts per store. Lidl should also reduce reliance on non-foods, which are critical in
…Lidl slows expansion in the U.S.A
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