L’Occitane aims for e-commerce to be locally specific

Publication

6 June 2017 à 11h40

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 6 June 2017 à 11h40, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

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Publication

6 June 2017 à 11h40

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 6 June 2017 à 11h40, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

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In December 2014 and September 2015, the cosmetics retailer L’Occitane created two e-commerce websites specifically dedicated to the U.A.E. and Saudi Arabia. They were developed by the Chalhoub Group, which distributes L’Occitane in the region via a licensing agreement. Global Retail News monitored their performance.

“In the Middle East, L’Occitane is focused on mobile services. All aspects of the business, from marketing to content and user experience, have been optimised for mobile,” said...

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