Mega apps, gamification and high-end interactions are key to succeed in China

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11 September 2019 à 10h06

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2 minutes

Publication: 11 September 2019 à 10h06

Reading time: 2 minutes

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Publication

11 September 2019 à 10h06

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2 minutes

Publication: 11 September 2019 à 10h06

Reading time: 2 minutes

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What are the pillars of a successful retail strategy in China, which is expected to become the world’s largest market for fashion in 2020 as forecasted by McKinsey? In this mobile-first nation, Italian retailers have found a powerful ally in the Alibaba Group. An example is the fashion retailer Moschino, whose Chinese sales account for 14% of its business. “Since we started a collaboration with Alibaba by opening an online store on Tmall 12 months ago, our online sales saw double-digit growth i

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