Mega apps, gamification and high-end interactions are key to succeed in China

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11 September 2019 à 10h06

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Publication: 11 September 2019 à 10h06

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11 September 2019 à 10h06

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Publication: 11 September 2019 à 10h06

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What are the pillars of a successful retail strategy in China, which is expected to become the world’s largest market for fashion in 2020 as forecasted by McKinsey? In this mobile-first nation, Italian retailers have found a powerful ally in the Alibaba Group.

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