The Italian accessory retailer O’Bag, created in 2009, has the same high profile for the accessory sector as does Pandora for jewellery. It sells middle range accessories characterised by minimalist and modular design, i.e. shoes (priced from €24), watches (from €25) and bags (from €60) that can be fully customised. Clients choose their own bag style and colour then add their own border, liner and strap before the bag is assembled in the store within 5 minutes.
Just like Pandora, whose sales ju
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