Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Featured image of the article Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

An article by Morgane Monteiro

Publication

21 November 2025 à 13h20

Updated on 24 November 2025 à 22h00

Reading time

1 minute

Publication: 21 November 2025 à 13h20, Updated on 24 November 2025 à 22h00

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

21 November 2025 à 13h20

Updated on 24 November 2025 à 22h00

Reading time

1 minute

Publication: 21 November 2025 à 13h20, Updated on 24 November 2025 à 22h00

Reading time: 1 minute

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Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024: €31.5 million, up by 2.6% year-on-year) of an ad appearing on Frontières, a French far-right media outlet. The ad was delivered via Google Ads as part of programmatic campaigns. Leroy Merlin blocked the site from a distribution list, reiterating no endorsement for such content. Erik Tegner, Director o

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Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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