Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Featured image of the article Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

An article by Morgane Monteiro

Publication

21 November 2025 à 13h20

Updated on 24 November 2025 à 22h00

Reading time

1 minute

Publication: 21 November 2025 à 13h20, Updated on 24 November 2025 à 22h00

Reading time: 1 minute

An article by Morgane Monteiro

Publication

21 November 2025 à 13h20

Updated on 24 November 2025 à 22h00

Reading time

1 minute

Publication: 21 November 2025 à 13h20, Updated on 24 November 2025 à 22h00

Reading time: 1 minute

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Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024: €31.5 million, up by 2.6% year-on-year) of an ad appearing on Frontières, a French far-right media outlet. The ad was delivered via Google Ads as part of programmatic campaigns. Leroy Merlin blocked the site from a distribution list, reiterating no endorsement for such content. Erik Tegner, Director o

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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