Black Friday: Amazon’s AI assistant Rufus featured in 38% of sessions in the US

An article by Sophie Baqué

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Publication

15 January 2026 à 10h34

Updated on 19 January 2026 à 10h58

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1 minute

Publication: 15 January 2026 à 10h34, Updated on 19 January 2026 à 10h58

Reading time: 1 minute

An article by Sophie Baqué

Add mind Retail to your sources

Publication

15 January 2026 à 10h34

Updated on 19 January 2026 à 10h58

Reading time

1 minute

Publication: 15 January 2026 à 10h34, Updated on 19 January 2026 à 10h58

Reading time: 1 minute

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While peak season sales, revealed at the NRF Big Show, rose by 4.1% in the US from November 1 to December 31, 2025, Rufus, Amazon’s conversational chatbot, confirmed its traction.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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