In the U.S.A., the Stock Market debut (I.P.O.) for fashion and styling online retailer Stitch Fix refutes a well-established belief that online retailers can’t be profitable. In the quarter to October 2017, the revenue of Stitch Fix grew by 25% to US$296 million with net margin at 5%. In the current fiscal year to July 2018, Stitch Fix forecasts sales of US$1.2 billion. The firm was profitable from 2014 to 2016, followed by an exceptional loss in 2017 of US$594,000 against sales of US$977 milli
…“Online retailers can’t be profitable”. Wrong !
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