OpenAI enables U.S. users to purchase Etsy products directly within ChatGPT

An article by Morgane Monteiro

Publication

9 October 2025 à 18h26

Reading time

1 minute

Publication: 9 October 2025 à 18h26

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list

An article by Morgane Monteiro

Publication

9 October 2025 à 18h26

Reading time

1 minute

Publication: 9 October 2025 à 18h26

Reading time: 1 minute

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

On September 29, OpenAI (H1 2025 revenue: US$4.3 billion, up by 16% year-on-year, net loss of US$2.5 billion) launched a native e-commerce feature for the ChatGPT LLM in the U.S.A. Through the new Instant Checkout AI agent, developed in partnership with the fintech Stripe, approximately 105,000 U.S. users (i.e. 15% of ChatGPT’s global active base) can browse, purchase, and complete payments directly within the chat interface. This integration currently supports Etsy, covering around a million m

…
Do you have information to share with us?
Contact us
Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
E-retail media solidifies brand–retailer relationships
According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly...
2 February 2026
Marketplaces: Stockly enters  Switzerland with MediaMarkt, Decathlon, Galaxus and Manor
After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...
30 January 2026
Retail tech: major trends for 2026
In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...
30 January 2026
Bonus textile repair: a virtuous scheme held back by a shortage of skills
Two years after a launch in the fashion sector, the French repair "bonus" is struggling to scale up. The main reason is a limited pool of repairers constrained by poor recruitment. We share an...
29 January 2026