Orchestra. “We have recalibrated the ship from store to improve profitability.”

Featured image of the article Orchestra. “We have recalibrated the ship from store to improve profitability.”
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9 December 2020 à 10h35

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2 minutes

Publication: 9 December 2020 à 10h35

Reading time: 2 minutes

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Exclusively for Global Retail News, Pierre Mestre, who took over the Orchestra childcare chain, explains why he changed his mind about delivery from stores.
Publication

9 December 2020 à 10h35

Reading time

2 minutes

Publication: 9 December 2020 à 10h35

Reading time: 2 minutes

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GRN: How has Orchestra’s activity evolved this year?

P.M.: The company has 400 stores, after having closed 200 this year. Turnover will decrease from €650 million to €450 million and we will remain based on a subscription model (€30/year or €2.99/month). E-commerce should increase from 10% of turnover last year to 15% in 2020. Internationally, Orchestra leads our market in France, Morocco and Greece. On the other hand, we closed operations in 10 countries, including China, U.S.A., Canada, Italy,

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