Peak season: 74% of Singaporeans rely on AI for holiday shopping

Featured image of the article Peak season: 74% of Singaporeans rely on AI for holiday shopping

An article by Morgane Monteiro

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15 September 2025 à 18h43

Reading time

2 minutes

Publication: 15 September 2025 à 18h43

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

15 September 2025 à 18h43

Reading time

2 minutes

Publication: 15 September 2025 à 18h43

Reading time: 2 minutes

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In Singapore (population of 6 million), shoppers are turning en-masse to artificial intelligence for end-of-year shopping. According to The Asian Business Review and data from the U.S. media measurement platform Integral Ad Science (IAS), 74% plan to use AI tools for gift ideas and 27% to search for products online (including price comparison, chatbot, personalised recommendations and a virtual try-on). The end-of-year shopping period begins in August, with spending peaking in November.

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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