The online passwordless authentication solution b.connect has been launched in beta test at 24 clients, including Leroy Merlin, Boulanger, Celio and Courir. The promise is to simplify user login on e-commerce sites and a to promote exemptions from strong authentication at checkout. C.E.O. Pierre Chassigneux, explained ambitions and strategic choices of the solution to mind Fintech.
You launched b.connect in September 2025. What is the status of the deployment?
Five shareholder banks (BNP Paribas, BPCE, Crédit Agricole, Crédit Mutuel and Société Générale each invested €7 million for 20% of the capital, Editor’s note) are all connected to the b.connect platform since the end of October 2025, which means 42 million clients can create a b.connect account. There is no application to download as we use banking authentication apps. We are currently in the beta test phase. To date
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Article authors
Aude Fredouelle
Deputy Editor-in-Chief Mind Fintech