Prestashop is consolidating its position in the heart of Europe: acquired by Poland's Cyber Folks in a €53-million deal, it is joining forces with Sylius and BitBag to create an open-source giant with 730,000 customers and €35 billion in GMV, active throughout Europe and the US. Conversely, Shopify is accelerating global growth through AI and new omnichannel solutions, transforming a customer experience with Catalog, Sidekick, and direct purchasing via ChatGPT.
On February 18, 2026, Prestashop (GMV 2024: €22 billion via 230,000 customers in France, Spain, Italy, the U.K., and the U.S.) confirmed a change of shareholder. Part of the Italian group Fortidia (formerly MBE Worldwide) since 2021, the SME-focused publisher has been acquired by Poland’s Cyber Folks, following regulatory approvals. The purchase price is “approximately €53 million”, according to Gessel, which advised the buyer. Listed on the Warsaw Stock Exchange and chaired by Robert Stasik, C
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