Retail media: 7/Eleven to roll out radio format in 30,000 stores

On 14 January, convenience retailer 7/Eleven announced the launch of radio spots as part of retail media formats. This will be deployed across all North American stores. The spots will be managed by the Gulp Media Network agency, created at the end of 2022. “After having tested radio in 200 U.S. supermarkets last year, we are rolling it out to all of our 30,000 North American stores in 2014,” said Marissa Jarratt, Chief Marketing & Sustainability Officer of 7/Eleven during the NRF. Gulp...