South Korea. Department stores house concessions of “pure players”

Publication

19 April 2017 à 16h04

Updated on 10 May 2019 à 17h50

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1 minute

Publication: 19 April 2017 à 16h04, Updated on 10 May 2019 à 17h50

Reading time: 1 minute

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Publication

19 April 2017 à 16h04

Updated on 10 May 2019 à 17h50

Reading time

1 minute

Publication: 19 April 2017 à 16h04, Updated on 10 May 2019 à 17h50

Reading time: 1 minute

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Before June 2017, previously online-only retailers such as Imvely, Migun Style and Sappun will open 13 concessions within Lotte’s department stores. Between 2013 and 2016, South Korean online sales of fashion items grew each year by double digits from US$5.89 billion to US$ 8.47 billion. However, 53% of Koreans still prefer to buy their clothes in stores rather than online, needing to see and try on clothing. (Source: Open Survey).

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