In Thailand, outlet centres have a notable feature. They are highly reliant on tourists who drive retail spending, but few local people shop there. In late 2016, Thailand had 10 outlet centres strategically located near tourist hubs such as Pattaya (opened in 2001), Phuket, Krabi, Koh Samui and Chiang Mai, a historical Thai. All are managed by a single operator, Pena Group, a Bangkok-based clothing manufacturer and retailer. These outlet centres house brands such as Nike, Adidas, Levi,...
THAILAND’S OUTLETS NEED TO UPGRADE
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