On May 22, 2018, the world’s 4th largest smartphone manufacturer Xiaomi (turnover of US$13 billion) will make inroads in France. The Chinese firm will inaugurate a 1st official online service and provide details for physical stores in France during a press conference. Since its creation in 2010, Xiaomi is often compared to Apple. Its products (phones, headsets, drones and virtual reality headsets) seem directly inspired by the U.S. brand but prices are more aggressive with a margin n
…The Chinese version of Apple will enter France
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