The mall of the month

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30 January 2016 à 09h04

Updated on 10 May 2019 à 18h15

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2 minutes

Publication: 30 January 2016 à 09h04, Updated on 10 May 2019 à 18h15

Reading time: 2 minutes

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Publication

30 January 2016 à 09h04

Updated on 10 May 2019 à 18h15

Reading time

2 minutes

Publication: 30 January 2016 à 09h04, Updated on 10 May 2019 à 18h15

Reading time: 2 minutes

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Explore the mind Retail subscription

As customers search for experiences beyond simple shopping, Ivanhoe Cambridge embraces cultural pop-ups to attract new sales.
Promoting culture to enliven a retail environment, the Southgate Mall in Edmonton, Canada, housed a cultural pop-up set of events from October 15 to November 15, 2015. Ivanhoe Cambridge initiated this innovative idea, which was designed and managed by Amsterdam-based agencies, Retail is Detail and also Hypsos.

The 76 sq. pop-up museum presented 3D laser scanned...

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