The Mulliez family association moves into retail media with Gamned!

Featured image of the article The Mulliez family association moves into retail media with Gamned!
Publication

17 June 2022 à 17h28

Updated on 21 October 2022 à 21h43

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1 minute

Publication: 17 June 2022 à 17h28, Updated on 21 October 2022 à 21h43

Reading time: 1 minute

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Publication

17 June 2022 à 17h28

Updated on 21 October 2022 à 21h43

Reading time

1 minute

Publication: 17 June 2022 à 17h28, Updated on 21 October 2022 à 21h43

Reading time: 1 minute

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Valiuz, the data entity of the AFM created in 2019, is partnering with Gamed! (TF1 Group) to launch a retail media tool and customer data monetization offer.

Named “Big! Retail” and announced on June 7, 2022, following a call for tenders launched in 2021, Valiuz has chosen the TF1 Group’s trading desk for three years to exploit and activate data from its 50 million inserts and 1.7 billion omnichannel transactions from its 20 brands (Auchan, Leroy Merlin, Decathlon…). “Valiuz is making its...

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