U.S.A. Companies request a national framework for use of online data

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20 January 2022 à 16h08

Updated on 21 October 2022 à 21h32

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Publication: 20 January 2022 à 16h08, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Publication

20 January 2022 à 16h08

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 20 January 2022 à 16h08, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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In the United States, the IAB, which represents advertising technology providers, the ANA, which federates the main advertisers, and several dozen chambers of commerce from different states, sent an open letter to Congress on Thursday, January 13th. This requested “a national privacy law that is clear and fair for businesses and empowers consumers”.

The demand has been made repeatedly over the past two years. American companies and their advertising market point to significa

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