U.S. brands lose Chinese customers

Many international retailers miscalculated the consequences of a wave of Chinese patriotism in a country with a population exceeding 1 billion. According to a study from Brunswick Group of June 2019, 56% of Chinese consumers said they avoided purchasing U.S. products as they support China’s position in the current context of trade war. Another survey from Credit Suisse showed that, in 2018, more than 90% of Chinese consumers from 18 to 29 old would prefer to buy domestic appliances made in Chin