U.S. FASHION TOGGLES TOWARDS ONLINE AND DISCOUNT

Publication

23 May 2017 à 19h25

Updated on 10 May 2019 à 17h47

Reading time

2 minutes

Publication: 23 May 2017 à 19h25, Updated on 10 May 2019 à 17h47

Reading time: 2 minutes

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Publication

23 May 2017 à 19h25

Updated on 10 May 2019 à 17h47

Reading time

2 minutes

Publication: 23 May 2017 à 19h25, Updated on 10 May 2019 à 17h47

Reading time: 2 minutes

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In late April 2017, the U.S. fashion retailer Bebe made an utterly dramatic business decision. This Californian firm saw its share price diluted from US$306 per share in 2005 to US$3.6 in April 2017. After four unprofitable years, it is closing all the 168 units in the U.S.A. by the end of May and only sell via online. “It seems like a polite way of saying we are going out of business”, said Neil Stern, Senior Partner at McMillan Doolittle. “It does not seem possible for them to sustain the...

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