VF Corp. relies on China’s denim taste

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10 September 2016 à 15h56

Updated on 10 January 2017 à 16h00

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1 minute

Publication: 10 September 2016 à 15h56, Updated on 10 January 2017 à 16h00

Reading time: 1 minute

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Publication

10 September 2016 à 15h56

Updated on 10 January 2017 à 16h00

Reading time

1 minute

Publication: 10 September 2016 à 15h56, Updated on 10 January 2017 à 16h00

Reading time: 1 minute

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According to the U.S. fashion retailer VF Corp., which runs Vans, Kipling, Lee and The North Face brands, China has “a strong growth potential” particularly regarding Lee products made of denim. “Studies show that jeans ownership is about 8 pairs per person in North America,” said Aidan O’Meara, President of the Asia-Pacific region (APAC). “In China, it is less than 1 pair per person, and if you look at India, there is still a lot of opportunity as jeans ownership averages about 3 pairs per...

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