What strategy for Costco-China?

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16 July 2019 à 14h27

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1 minute

Publication: 16 July 2019 à 14h27

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Publication

16 July 2019 à 14h27

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Publication: 16 July 2019 à 14h27

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As Metro is selling its Chinese assets and Wal-Mart expands its premium Sam’s Club banner, Costco is about to make inroads there. It will open its first wholesale store in Shanghai (Minhang). Costco will propose a membership of US$43/ year (vs. US$60 in the U.S.).

Costco’s membership strategy has been very successful in most markets, with an 88% renewal rate last year. In 2021, it will enter New Zealand. “Costco is good at building a loyal shopper base via its paid membership, low pr

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