While Rocket Internet withdrew from Jumia’s capital in 2020, the Sokowatch e-commerce platform is offering a more efficient way of sourcing merchandises to local convenience stores.
Already active in Kenya, Tanzania, Uganda and Rwanda, the online retailer is now targeting Western Africa: Ivory Coast (by December 2021) and Senegal (in 2022). Whereas Jumia offers thousands of items in its website, Sokowatch sells only a hundred or so items with a range focused on basic and non-perishable...