Accused of selling illegal products, Shein faces a French government crackdown aiming to block the website of the world’s No.4 fashion retailer. This standoff raises questions about the EU’s ability to regulate foreign platforms that fail to comply with European standards.
On November 5, the French government launched proceedings to block Shein’s e-commerce website in France. The move follows a referral by the DGCCRF (France’s consumer protection authority) to the public prosecutor on November 1, after listings were found for childlike sex dolls and category A weapons on Shein’s marketplace. Shein, the world’s fourth-largest fashion retailer (€38 billion in 2024 revenue, up by 19%), said the material had been removed the ads and items banned for sale by merchants
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.