About to overtake Meta in 2025, TikTok finalises a U.S. spin-off

Featured image of the article About to overtake Meta in 2025, TikTok finalises a U.S. spin-off

An article by Sophie Baqué

Add mind Retail to your sources
Publication

6 January 2026 à 19h48

Updated on 14 January 2026 à 11h20

Reading time

3 minutes

Publication: 6 January 2026 à 19h48, Updated on 14 January 2026 à 11h20

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
As the countdown approaches for TikTok's US business to move to American ownership by January 22, 2026, the parent company is on track to replace Meta for 2025 in revenue and profitability. Here are the details.

An article by Sophie Baqué

Add mind Retail to your sources
Publication

6 January 2026 à 19h48

Updated on 14 January 2026 à 11h20

Reading time

3 minutes

Publication: 6 January 2026 à 19h48, Updated on 14 January 2026 à 11h20

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

At the end of December 2025, TikTok‘s parent company, ByteDance, signed an agreement to sell the American division (183 million monthly active users in August 2025) as part of the spin-off initiated by the Biden administration and finalised by the Trump government. TikTok’s C.E.O.

You are reading this article thanks to your trial period.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
mind Media mind Fintech mind Health mind HR
Do you have information to share with us?
Contact us
Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
Tags
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
How retailers are reinventing the checkout
As pressure on household budgets continues, new payment methods including account-to-account (A2A) instant payments, Wero, Buy Now Pay Later (BNPL), loyalty points and cashback, are gaining...
2 November 2026
Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an...
29 October 2026
Advantail signs with Formality to streamline commercial lease management
Amid an ownership shake-up following its acquisition by Evoriel, shopping centre operator Advantail has signed with Formality to digitise the management of commercial leases and contracts across...
23 October 2026
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
21 October 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
US retailers divided over the rise of autonomous shopping agents
In the US, Gap, Walmart, Best Buy, Amazon and eBay are taking very different approaches to agentic commerce. While TV shopping giants QVC and HSN see these new intermediaries as an opportunity to...
21 October 2026