mind Retail n°277 – November 2025

In this issue, you will find our feature on AI search platforms. Alliances between ChatGPT and industry giants (Walmart, Etsy, Shopify), 10% of shopping-related conversations now conducted online, massive restructuring in the tech sector, increased conversion rates thanks to chatbots, and more.

In just a few months, conversational search engines have revolutionised the way consumers find information, compare products and make purchases. They are eating into an increasing share of web traffic and becoming influencers of purchasing decisions. These LLM tools, which retailers are adopting to improve the experience on their websites, are leading to a strategic battle: that of retail disintermediation and advertising integrated into conversations.