Corporate Practices : R8 “Silver Line” project and “Demographic concept” at Audi

In 2006, 54.44% of Audi's staff was older than 39 and 16.98% over 50. In 2012, 1/3 of employees in the production division will be older than 50. At the same time, retirement age was brought up to 67. In this context, the company is already getting ready to work with older employees. In its "Silver Line" project, the car manufacturer is experimenting, in a flow line, working conditions to enable these seniors to keep working with a high level of productivity. (Ref. 080351)
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The Silver Line project. Audi is testing new forms of labor organization taking into account employees’ age. It is called the Silver Line project and was launched in April 2007. It is exclusively tested for the assembling of the up market sports car R8, produced at the Neckarsulm factory since October 2006, at the rate of 20 cars a day. The R8 is assembled via a mix of high technology and traditional knowledge, which means high technical skills and an experienced “hand”. Therefore, Audi decided

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