The metaverse, a digital universe in 2D or virtual reality, usable with a simple screen or an adapted headset, is being harnessed by a growing number of companies. It offers HR professionals vast potential for experimentation, training, recruitment and collaborative work, thanks to the scope for immersion and its playful nature. Companies that have made use of the metaverse have praised it for these benefits and, if deployed on a broader scale, this technology could revolutionise the future of work. However, its democratisation is by no means a given.
On 18 May, the chief executive of French retail giant Carrefour published a video on his Twitter page showing him interviewing several candidates for jobs at the firm. What made the exercise unusual was that it was not the CEO but his avatar welcoming candidates at a beach setting in the metaverse. The avatars in front of him represented candidates for data analyst or data scientist positions, with the candidates themselves found at their computers, being interviewed remotely. The video generat
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