Organizing pressure groups beyond the labour sphere and creating a "social movement" around a claim, the "organizing" concept developed at the end of the 1980s by American unions seduced German unions which, after ten years of crisis, see in it the promise of a union spring. (Ref. 070601)
In Germany, the pioneer in “organizing” is Verdi, the services union, which already experienced its results with the discounter Lidl or in the security and safekeeping sector. However, this new method is more and more generating interest in all German unions which, after loosing several millions of members since the reunification, are looking for a revival.
Union action as a “social movement”: “The organizing method was born in the United States in the middle of the 80’s. in the 90’s, PCS, a s
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