During the ‘Labor.a 2018’ conference that focused on digital transformations within the world of work that was held in Berlin on 13 September, Anna Sauter-Getschmann, Innovation Manager at i-potentials, The Consultancy for Organizations and Talent Acquisition in the Digital Age, presented an overview of the impact of digitalization on recruitment. Digital recruitment tools are mushrooming with new solutions coming online every day, explained the i-potentials consultant to Planet Labor. Anna Sauter-Getschmann tests each new tool and guides HR heads on their use, because she argues these new tools cannot be seen as magic wands in themselves. Companies have to learn how to manage these tools and develop their own employer brands. Recruitment professionals are increasingly moving into the role of marketing head.
Seeking ‘digital talent’. The i-potentials space can be found within a designer furniture premises and just two minutes from the former ‘Checkpoint Charlie’ Berlin Wall crossing point. Specialized in recruitment and people strategies in a digital context, i-potentials is a young and rapidly expanding consultancy. The company’s founders have successfully identified a specific market. With the digitalization wave flowing right across the economy, more and more businesses are seeking ‘digital tale
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