Germany: Porsche escalates its ‘Porsche Workforce Transformation’ process

Faced with the advancing digitalisation of processes and the switch from combustible to electric power, the German carmaker has to undertake significant retraining for at least 25% of its employees in order to meet these new production conditions. Efforts began two years ago as part of a strategic program called ‘Porsche Workforce Transformation’. Due to span several years, the programme is escalating steadily with notably the recent opening of an internal virtual job market.
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Skills development and mobile working. Vehicle fleet and production electrification, and the impact of digital technology on customer management, business models and new forms of mobility are all challenges facing Porsche today. “Managing our skills in this context according to changing and varied needs is a real challenge,” admits HE head Andreas Haffner, in an interview reported in the German trade press. To meet this challenge, Porsche has gradually implemented a general...

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